Known informally as the cross and flame logo, but formally as the denomination's insignia, it has been in use for nearly two decades. It is seen in cities, town and rural areas at every point of the compass.

Creation of the United Methodist logo began in 1968. The insignia's form is designed to convey an expression of warmth -- such as John Wesley had experienced on a long-ago spring evening on Aldersgate Street.

Following some two dozen conceptualizations, a traditional symbol -- the cross-- was linked with a single but dual flame.  The insignia thereby relates our church to God by way of the second and third persons of the Trinity: the Christ (cross) and the Holy Spirit (flame). Apart from Wesleyan Trinitarian theology and warmth, the flame has two other connotations. The flame suggests Pentecost when witnesses saw "tongues as of fire." And the duality of the flame was meant to represent the merger in 1968 of two denominations: The Methodist Church and the Evangelical United Brethren Church.